In health communication, scientific evidence and data are often used to convey important information and advice about behaviours that impact health. However, facts alone may not be enough to engage and convince people. That is where the power of storytelling comes in, and why it is a core part of the Communication for Health (C4H)approach used in the World Health Organization (WHO) Western Pacific Region. Drawing upon insights from social, behavioural and communications sciences, C4H leverages the full power of communication, including storytelling, to achieve public health outcomes.
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